Professional Diploma in Digital Marketing

Whether you’re a complete beginner, a business owner or a marketing professional looking to upskill – we’ve got you covered!

The Professional Diploma in Digital Marketing, delivered in partnership with the DMI, is our cornerstone certification which provides students with an in-depth and comprehensive overview of the key fields of digital marketing, including: search engine marketing, mobile marketing, email marketing, social media marketing, digital strategy and planning, data analytics and much more.

Our syllabus has been validated by the world’s leading digital brands, such as: Google, Facebook, LinkedIn, Twitter, Microsoft and IBM through an iterative industry advisory process.

This means that you’ll be on the cutting-edge of industry developments and your credentials will be globally recognised within the industry – from Japan to Mauritius and from Malaysia to Australia




What can I expect?


81

What will I learn?


What sort of jobs can I gain?


Position

Digital Marketing Analyst

Digital Marketing Specialist

Social Media Specialist

Digital Marketing Officer

Digital Marketing Assistant

Earning potential

Up to $106,991 AUD

Up to $81,788 AUD

Up to $74,711 AUD

Up to $72,125 AUD

Up to $57,266 AUD

That's great, but what's it going to cost?


Mode Online Classroom
Fees $2,300 N/A
Instalments Weekly Payments
One-time fee of $500
+$34.62/week for one year
Monthly Payments
One-time fee of $500
+$150/month for 12 months
Weekly
Payments

N/A
Monthly
Payments

N/A
Discounts Receive a 10% discount if you pay for your entire course in one go!

How long is it going to take?


Online

Self-paced over a max. of 12 months
Suitable for self-motivators or those located remotely

Classroom

One month (express) to three months (comprehensive)
Not available at present

How will I be assessed?


3-hour Computerised MCQ Exam

You will automatically become eligible to sit for your certification exam, 6 months from course commencement. If you finish going through the course material before the 6 month period, just send us an email and we will update your eligibility status. You must sit for your certification exam within 12 months from course commencement.

In compliance with global testing standards, your certification exam will be conducted at an authorised Pearson VUE centre

Digital Diagnostics


Are you ready for today’s digital landscape?

Take our digital diagnostics test to find out

Module Descriptions


Position Earning Potential
Digital Marketing Foundations

This module will provide you with an introduction to the digital marketing landscape. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each major modules of this course. In this way, you will also gain an understanding of the interrelated nature of the digital landscape prior to studying the various components of this course in greater detail.

This module will also explore the buyer’s journey, the integration of traditional and digital marketing as well as the principles of the 3i methodology.

Website Optimisation

This module will cover how to build and publish an optimised website that is aligned with industry standards as well as your organisation’s branding and overarching business goals. At the end of this module, you will know how to improve user experience through A/B testing, mobile-first design as well as UX and UI optimisation. This module will also help you understand how to use your website for data capture, tracking, measurement and insight.

Content Marketing

This module will help you develop the knowledge and skills needed to plan and execute content marketing strategies which are aligned with the buyer's journey, your overall marketing strategies and your long-term business goals.

This module will explore the fundamentals behind content marketing, target personas and CMS. You will learn how to engage in social listening, competitor analysis and content audits in order to identify suitable content ideas. This in turn will be used to create and curate compelling and innovative content which resonates with your target audience. This module will also help you extend the value of your content by teaching you how to promote your content across various distribution channels and how to measure your content marketing ROI.

Social Media Marketing

This module will cover the key concepts, features and practices used in social media marketing, with particular focus on Facebook, Twitter, LinkedIn, Instagram and Snapchat. You will learn how to identify the social media platforms most compatible with your marketing objectives, how to set KPIs for your social media campaigns and how to engage with customers effectively.

You will also learn about the various social media advertising tools available and how to leverage paid advertising within the context of your overall social media marketing plan. On completion, you will be able to build, manage and sustain an active community on your various social media networks. This module will also explore the advanced reporting and automation tools which facilitate more efficient communication and decision making.

SEO

This module will explore the key concepts behind search engine optimisation and how you can use special techniques and tools to enhance your website’s organic ranking on search results pages. This module will teach you how to use off-page technical elements to boost your website’s organic ranking and how to develop an SEO content plan based on competitor research and keyword analysis to help you stand out from your competitors and increase your conversions.

Paid Search

This module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both. You will develop the knowledge and skills needed to create and manage paid search campaigns on Google AdWords. In addition, you will learn how to optimise paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices. As part of this module, you will explore how to measure the effectiveness of paid search campaigns through KPIs, conversion tracking and advanced reporting using Google Analytics.

Display & Video Advertising

This module will equip you with the technical knowledge and skills needed to develop and maintain an effective display & video advertising strategy. You will learn about the fundamental concepts behind display and video advertising, how to establish a YouTube channel, manage video content and use the various ad formats available on YouTube and the Google Display Network. In order to optimise display and video advertising campaigns, you will correspondingly be taught how to add targeting, re-marketing and bidding strategies to your campaigns. You will also be shown how to analyse the effectiveness of your campaigns by pulling detailed reports from Google Analytics.

Email Marketing

This module will teach you how to construct and deliver effective email marketing campaigns. You will learn how to write engaging content and split test emails to achieve optimal open and click through rates. On completion, you will be able to design effective emails that generate leads, retain customers and inspire evangelists. This module will also help you to understand the techniques, processes and value of marketing automation.

Analytics

This module will help you develop the knowledge and skills needed to monitor, measure and optimise your digital marketing activities. You will also gain the technical understanding required to develop an effective reporting system for your organisation's online activities.

On completion, you will be able to conduct in-depth data analysis on your target audience and glean actionable intelligence for your business. In an era where information is king; success hinges on data-driven business decisions.

Digital Strategy

This module will focus on the PROPEL planning model which will teach you how to develop digital marketing strategies that service your overall marketing and long-term commercial objectives. On completion, you will know how to set objectives for clear and measurable KPIs and prepare strategic plans that incorporate content, search and creative strategies.

You will learn how to use a variety of research methods, such as desk, audience, competitor and social listening, to gain valuable market insight. This in turn will be used to improve decision making on channel selection and resource allocation when you later develop media plans to guide and direct digital marketing activities.